Why You Started Your Business


Freedom is often a driving motivator for the start up business owner. You know you’re an expert who changes people’s lives, so you don’t want to give your product or services away to an employer or reseller who will steal your thunder and take all your hard earned reward for themselves. If you wanted stability, security and the predictable rise of climbing the corporate ladder, you’d be working for someone else right now. You chose to be in business because you see the promise of bigger financial returns, greater professional impact, and more personal satisfaction. All of these things make your business the tool you’ve chosen to give you freedom with your time, money, and lifestyle choices.

If you serve your business, Your business will serve you.

It’s understandable then that so many small business owners resist working to a routine. If freedom is your driver, the last thing you want to do with your days is bind yourself to a repetitive timetable of processes. Why would you exchange all of that promise of free-spirited liberty for something so mundane as an unmoving schedule? From where you’re sitting now, this seems boring, it kills your creativity, and it binds up the passionate flow that got you started in the first place. I’ll tell you why …

The brutal reality is this: Most small businesses don’t make it through their first five years because they are fighting a losing battle with three core pillars of business management:

  1. Strategic Management
  2. Cashflow
  3. Financial Record Keeping

Studies consistently show that the passion you have for your core business offering is not enough to make you different from your startup peers. You need to have a passion not only for YOUR business, but for business itself. If you want to enjoy the freedom that your small business can bring you, you must embrace the need for discipline and structure. You must invest in building growth frameworks which keep a tight rein on your money and time. You must have a clearly defined strategy for building sales and keeping them on the up and up. You must know your numbers and monitor them routinely. If you can get this balance just right, three incredible things will happen:

It won’t seem boring: Your interest and engagement in your business will skyrocket

When you measure your performance, devise a plan to improve that performance, then collect the data to prove you really are kicking big goals with your targets, you will become hungry for more. The wins that were never experienced or previously hidden will suddenly be visible and you will have cause to celebrate. The confidence and conviction you’ll develop as a business owner will have you walking tall and attracting more and more success to yourself.

It won’t kill your creativity: You will have a new energy for creation and expansion

With all of those wins under your belt, and a more efficient workflow, you’ll know that time is on your side. You’ll feel the refreshing rise of new ideas, invention and opportunity. Passion projects that you had shelved will be pulled out, and you will see a domino effect of success roll out right before your eyes. People will stop and look at what’s happening in your neck of the woods, and they will want a slice of all this positive action too. Fresh seasons of imagination will thrive in the stable structures you’ve built.

It won’t bind up your flow: Your love of business itself will fuel new passion for the impact you can make

Taking part in this kind of expansion will remind you of the impact you had always hoped that you would have with your business. It might seem far fetched now, but please believe me. I know from experience that squaring away your routines and ticking all of your administrative boxes creates wide open spaces for your business to have a real effect. Try to picture what it would be like to flow in the fulfillment of your business potential, leading the field in your industry, and joining with others to make waves that ripple for generations to come.

Isn’t this why you started your business?