2 MIN READ
Like most of us, business leaders all over the world are looking for inspiration. Billions of dollars are generated each year in sales related to self-help. People spend money on life coaches, motivational speakers, and courses or events which inspire attendees to achieve new greatness. It is a massive consumer industry on the rise. Soul searching millennials, stressed-out parents, and ambitious career builders are all on the hunt for the next way to elevate themselves and enhance their futures.
To participate in this trend is easy. Social media provides access to the promotion of resources that never end. The internet delivers materials right to your inbox or Zoom screen. Your global community joins you in celebrating the learning and development. They cheer you on as you advance towards your potential.
It feels great too! Who wouldn’t want to join an army of optimistic people on a mission to achieve more, be better, pursue their own personal greatness? Sharing with others as they come into their own is uplifting; doing that yourself can be euphoric.
But today, a question for business leaders:
Are you merely inspired yourself, or do you inspire others?
There is a massive difference between sitting in the crowd and presenting from the stage. When you’re building a business, it’s all about commanding that leadership role.
Inspiration is not conveyed by mere osmosis. Simply being positive and optimistic about how things are going in your business will not make your team automatically positive and optimistic too. Influential business leaders know it’s vital to shift from being inspired yourself, to inspiring others with your business mission. You need to strategically communicate the vision you have for your team, your clients, and your community. This does not happen by accident. Here are three ways you can master the art of harnessing your own inspiration to go on and inspire others.
Business Visionaries Have Consistent Messaging
“Your brand is what people say about you when you’re not in the room” Jeff Bezos
You started your business to achieve one main thing. Clarify exactly what that mission is to make it short and sweet so it is easy for others to capture that vision.
Then plaster that short, sweet mission statement everywhere: on your website, in your company email footers, on your signage and in the tea room. Print it on T-shirts, open your team meetings with reminders, put it in your team position descriptions. Put it on your company header, tell your team members in their quarterly review, make it the centrepiece of your advertising and marketing.
Do not waver. Do not deviate. Do not become distracted. Shout that one message from the rooftops so everyone can join the inspiration you have for your business mission.
Business Leaders Set Achievable Goals
“Process drives culture, not the other way around, so you can’t just change the culture, you have to change the system.” Eric Ries
It may not seem as romantic as your original vision, but leading others to their own inspiration starts with taking a systematic approach. The inspiration you have needs to inform not only what people believe about the business, but how they operate each day.
Think systems and processes!
Lead your team in building out the procedures that get everyone working towards that vision with momentum and confidence. Empower your team to find the most effective, efficient way to work. Then make that way the new normal. Set up regular reviews for your team so you routinely check in with them to offer support and celebrate their progress each quarter. Have systems in place to ensure that you can help your team get back on track even when standards might start to slip at work.
Everyone in your team will be inspired when you find ways to celebrate the vision being brought to life through achievement and increase.
Business Mentors Build Personal Connections
“If you can’t describe what you are doing as a process, you don’t know what you’re doing” W. Edwards Deming
You can talk all you like about how your business is growing and your team is expanding. But taking others with you on the journey of business inspiration relies on you building a system to lead them. When you connect with other business leaders, you should be able to describe exactly what you’re doing to build the visionary leaders in your company.
Establishing ways to facilitate a sense of personal ownership, belonging and success for your team is foundational to your success. Your staff don’t only want to be acknowledged and rewarded. They actually need it. 79% of people who quit their job cite lack of appreciation as the reason, so actively demonstrating you care is vital to the long term health of your company.
When you were just starting out on your own, your job was to just keep going! With so much to do and so little time, your own inspiration was the fuel you burned to get that business off the ground. But building a business to expand and scale requires a paradigm shift. Inspiring your team to build your business for you means maintaining routines which make your staff know just how much you value their contribution. Take them under your wing. Connect with them regularly. Set them up for success with clearly defined expectations and rewards for achievement. Ask them what they want to achieve, and give them what they need to make that happen. As a business leader, you can make their days count for something more significant than their salary.
Watch what happens in your company when you shift from being inspired yourself to inspiring others.
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