Who Are The Real Influencers?

3 MIN READ

Who are your influencers? Who are the people who have shaped who you are and how you do business and life?

Sounds like a simple question,  right? … Try answering!

It’s a really tough question. I have a few heroes that I’ve read about and admire, so I am certain they would have influenced me in some ways. Oprah Winfrey, Anita Roddick, Brendon Burchard, Zig Ziglar, Nelson Mandela, Celeste Barber … these are all high profile people I look up to and think they have made the world a better place.

Your Influencers Are Close To You

But when I look at the person I am becoming, and my own journey of personal growth, I know my influencers are people closer to home.

My mum is someone who shaped my development immensely until I left home at 17. Her love was pure and she always encouraged me and believed in me, even though our family was quite a volatile place.

My late husband Alec has probably had more of a direct influence on who I am now than any other person in the world. He taught me how to love with a perfect balance of freedom and security. He taught me that business is not only possible but the best way to create freedom for yourself and others.

My children, and the delight of mothering them, have played a defining role in me coming into my own fullness in love and care for them. This continues to be the toughest yet most rewarding challenge of my life ever.

Your Influencers Are Those You Rub Shoulders With Each Day

Your professional circle create a culture of aspiration and growth which is the perfect stage for creating an abundant life. For me, this circle includes Aveline Clarke, Linda Wilson, Brenda Thomson, Annemarie Cross, Iris Du, Natasa Denman, sales coach Darcy Smyth, Joy Fairhall, Renee Hasseldine, the late Louisa Tew. These are some key members in a long list of business people that I know personally. They are close enough to invite to my home for dinner or spend a night out at a restaurant. These are people who have influenced my attitude and understandings of what’s possible in business and in life at an everyday, real level.

Then there’s my teaching friends Toni Watts and Marianne Mitchell, two of the most inspirational women I have ever met literally changing the world at the coal face of regional NSW.

For me personally the idea of influencers taps into a pop culture that I’ve always been on the fringe of. Maybe I think in different ways to others, but I’m not a name-dropper and I’ve never been a fangirl of anyone. I want something much more organic and personally relevant to my life. I want to be influenced by people who know me and understand my situation. As I get older I realise in a very organic way that the people in my direct circle are those who actually make the difference in my life.

My reflections have gifted me with new clarity about the best ways to move forward in business. This might be helpful for you too…

“We are the average of the five people we spend the most time with” Jim Rohn

Your Influencers Are Ordinary People Like You

If this is how I want to be influenced, then surely I can be this for others, right? I’m sure this is what people REALLY want in this postmodern age of the internet and social distancing. I think my target market are those who feel this way too. It’s one thing to have celebrity heroes to look up to. Its another to have someone who resonates at a deeply personal level who connects with you where you’re at. Who speaks to you in ways you understand, and walks with you to help get you where you want to go.

This is the new age of connection and authenticity. People don’t want distant superstars as much as they want close mentors who share their life. Even the big names now must have a personal following to be successful. Can you imagine trying to be a celebrity without a Twitter account and Facebook profile where people can connect with you? Your followers are looking out for you on Instagram where they can share the pictures and stories that make up the everyday aspects of your oh-so-human lifestyle?

The walls are tumbling down around it’s the rise of the ordinary to the extraordinary.