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business leaders inspiring their staff

Why Business Leaders Shift From Inspired to Inspiring

4 MIN READ

Like most of us, business leaders all over the world are looking for inspiration. Billions of dollars are generated each year in sales related to self-help. People spend money on life coaches, motivational speakers, and courses or events which inspire attendees to achieve new greatness. It is a massive consumer industry on the rise. Soul searching millennials, stressed-out parents, and ambitious career builders are all on the hunt for the next way to elevate themselves and enhance their futures.

To participate in this trend is easy. Social media provides access to the promotion of resources that never end. The internet delivers materials right to your inbox or Zoom screen. Your global community joins you in celebrating the learning and development. They cheer you on as you advance towards your potential.

It feels great too! Who wouldn’t want to join an army of optimistic people on a mission to achieve more, be better, pursue their own personal greatness? Sharing with others as they come into their own is uplifting; doing that yourself can be euphoric.

But today, a question for business leaders:

Are you merely inspired yourself, or do you inspire others?

“A boss has the title, a leader has the people,” Simon Sinek

There is a massive difference between sitting in the crowd and presenting from the stage. When you’re building a business, it’s all about commanding that leadership role.

Inspiration is not conveyed by mere osmosis. Simply being positive and optimistic about how things are going in your business will not make your team automatically positive and optimistic too. Influential business leaders know it’s vital to shift from being inspired yourself, to inspiring others with your business mission. You need to strategically communicate the vision you have for your team, your clients, and your community. This does not happen by accident. Here are three ways you can master the art of harnessing your own inspiration to go on and inspire others.

 

Business Visionaries Have Consistent Messaging

“Your brand is what people say about you when you’re not in the room” Jeff Bezos

You started your business to achieve one main thing. Clarify exactly what that mission is to make it short and sweet so it is easy for others to capture that vision.

Think tagline!

Then plaster that short, sweet mission statement everywhere: on your website, in your company email footers, on your signage and in the tea room. Print it on T-shirts, open your team meetings with reminders, put it in your team position descriptions. Put it on your company header, tell your team members in their quarterly review, make it the centrepiece of your advertising and marketing.

Do not waver. Do not deviate. Do not become distracted. Shout that one message from the rooftops so everyone can join the inspiration you have for your business mission.

 

Business Leaders Set Achievable Goals

“Process drives culture, not the other way around, so you can’t just change the culture, you have to change the system.” Eric Ries

It may not seem as romantic as your original vision, but leading others to their own inspiration starts with taking a systematic approach. The inspiration you have needs to inform not only what people believe about the business, but how they operate each day.

Think systems and processes!

Lead your team in building out the procedures that get everyone working towards that vision with momentum and confidence. Empower your team to find the most effective, efficient way to work. Then  make that way the new normal. Set up regular reviews for your team so you routinely check in with them to offer support and celebrate their progress each quarter. Have systems in place to ensure that you can help your team get back on track even when standards might start to slip at work.

Everyone in your team will be inspired when you find ways to celebrate the vision being brought to life through achievement and increase.

 

Business Mentors Build Personal Connections

“If you can’t describe what you are doing as a process, you don’t know what you’re doing” W. Edwards Deming

You can talk all you like about how your business is growing and your team is expanding. But taking others with you on the journey of business inspiration relies on you building a system to lead them. When you connect with other business leaders, you should be able to describe exactly what you’re doing to build the visionary leaders in your company.

Establishing ways to facilitate a sense of personal ownership, belonging and success for your team is foundational to your success. Your staff don’t only want to be acknowledged and rewarded. They actually need it. 79% of people who quit their job cite lack of appreciation as the reason, so actively demonstrating you care is vital to the long term health of your company.

Think mentorship!

When you were just starting out on your own, your job was to just keep going! With so much to do and so little time, your own inspiration was the fuel you burned to get that business off the ground. But building a business to expand and scale requires a paradigm shift. Inspiring your team to build your business for you means maintaining routines which make your staff know just how much you value their contribution. Take them under your wing. Connect with them regularly. Set them up for success with clearly defined expectations and rewards for achievement. Ask them what they want to achieve, and give them what they need to make that happen. As a business leader, you can make their days count for something more significant than their salary.

Watch what happens in your company when you shift from being inspired yourself to inspiring others.

 

How Boundaries Are Essential For Growth

4 MIN READ

Each year I choose a word to represent a theme that I work towards. I put the word on my phone screensaver to remind myself every day of my goals. Over the past five years I’ve guided myself to Consolidate (twice … it was a big clean up that took ages 😉), Charge, Balance, and Leverage. This little strategy has profoundly improved my life with the clarity, focus and action that comes from always being intentional, on the front foot with my aims.

I’ve been blessed with abundant growth over recent times. More invitations. More clients. More people. More relationships. More learning. More opportunities than ever before. This has been so wonderful, especially because it has highlighted the need to manage things with a focus on what matters most. My family. My health. My loved ones. My business growth.

Me time.

My ability to sustain all this goodness in ways that allow me to continue to pass on the abundance I’ve been given to others.

“The difference between successful people and really successful people is that really successful people say ‘No’ to almost everything” Warren Buffet

My word for this year is Boundaries. I spent the last couple of months of last year preparing for this new focus, and at this point, I have built up some serious momentum. I’ve been implementing some winning strategies to activate the best ways to maximise the good things in my life. The trick is working strategies which prevent you from being overwhelmed or derailed by the sheer magnitude of it all.

Boundaries Require Clarity

I’ve already realised that setting and maintaining healthy boundaries requires crystal clear insight on my goals and preferences. Choosing the boundaries of my life means being certain about what I need and want, and what I don’t. Establishing boundaries is about knowing what I want to keep, which then shows me the things that I am best to let go of. Activating those boundaries is about finding the language to explicitly define what I choose, and politely decline the rest.

The challenge of this word has proven itself to be my toughest yet. It means I am saying ‘No’ a lot. It means I’m being more disciplined with my lifestyle choices. And it has certainly meant putting on my protector hat for the things (and people) I love most. Already, there have been times where this has felt ruthless. Practising being firm with my boundaries has already meant saying no to things I would have previously gone along with because it was easier. It’s also meant being firm with myself and my habits, creating new personal routines that carve out space for a more rewarding way of life.

Handy Tips For Your Own Boundaries

To make things straight forward, I thought I would share some tips for maintaining healthy boundaries in your own life.

Define Your Values

If you are uncertain about the things that are the most important to you, it’s going to be very difficult for you to establish boundaries in your life. Knowing what you stand for, what you exist for, and what you want in life will be the strength that you need to make strong decisions. Your core values are the very foundation of your ability to hold your ground. Knowing your purpose and making it your first priority will give you the confidence and conviction to stand firm. Get some help to define these, then protect them as if your life depends on it!

Set Clear Goals

Knowing your purpose is highly important, but if you don’t turn that mission into goals you work towards each day you will leave too much space for distractions and interruptions. This will undermine your ability to maintain healthy boundaries more than any other factor. If you develop projects with deadlines that are set in stone, you will be so busy that you won’t have time to say ‘Yes’ to things you should be saying ‘No’ to. Make your days count for something you invest deeply into. Create boundaries to protect your time and headspace from the influence of distractions. You have a legacy to build and a difference to make. Give it everything you’ve got!

Write New Scripts

When someone invites you to join their group, attend their event, sign up to their newsletter, or help with their problem, it can be flattering. But setting boundaries depends on you seeing those invitations as a red flag of distraction. If the invitation will interrupt the achievement of your goals, you simply must say ‘No’. Find ways of saying ‘Thank you but I’m busy that day’ or ‘Thank you for thinking of me but I’m working other deadlines this month/quarter/year’, or ‘I appreciate the invitation but I need to double-check how it fits with my other plans.’ Practising ways of politely declining will let you protect healthy boundaries without getting caught up in the moment.

Get Thicker Skin

The most difficult thing I find with maintaining boundaries is dealing with the feeling that I’ve let someone down or fallen short of their expectations. If this sounds like you too, I get it! We both need to remind ourselves that their needs or wants are not our responsibility. It is not up to you to make their thing work, and certainly not at the expense of your own well being. Even your children need you to maintain strict boundaries with how much they rely on you. If the people you’re saying no to are hurt, disappointed or even angry, the best you can do is be polite, explain your position, then walk away … and don’t apologise! You have nothing to apologise for. Standing your ground with your boundaries will empower you to new strength.

Celebrate Your Wins

When you do the right thing and say ‘No’, give yourself a pat on the back. When you achieve a goal because you made it your first priority, reward yourself. Establish daily routines that you celebrate following. Work towards important goals that really matter. Mark the success of achievement with some kind of celebration. YOu might reward your success by taking time off. Buying new shoes. Giving an hour to your favourite book or TV show. Having a night out with your loved ones. Whatever you do, make sure that you motivate yourself to conquer the challenges of setting boundaries by rewarding your victories.

 

I’m expecting my focus on boundaries will progressively clear the way for more abundance than I’ve ever experienced. Because like all great management projects, it will clean out all the ordinary or even good things in my life that have actually prevented me from accessing the BEST things.

I wonder what your focus is for this year? How are you going with it? It’s a new year … a new decade. A chance to take everything you have now and turn it into something spectacular. What will it be?

 

Home Truths About Business Leadership

3 MIN READ

With all of us in isolation lately, we’ve been spending vastly less time around others than our usual schedules would require. It’s got me to thinking about the person we are when nobody is looking. I’ve been reflecting on how to make the most of the extra time we have to spend with ourselves at the moment. My thoughts lead me to realise a powerful key to personal growth. Today, I wanted to share it with you:

Who you are in private determines what people see in public.

A Time For Reflection

There’s a significant reduction in the amount of face time many have with their staff, their friends, and even their family and loved ones right now. Many are working from home, pushing through the distractions that come from children, pets, partners and even deliveries. Some are struggling through at their dining tables or makeshift work stations without a dedicated space to get stuff done. Others, like myself, have adult children living out of home now, so isolation brings the sadness of not being able to visit them or other loved ones.

I bet all of us are missing the comfort of our old routines, and the familiarity of how things were. Despite the massive changes we’ve been forced to navigate lately, all of us have been gifted with a unique opportunity to dig down deep to explore more of what we’re really made of in this season of isolation.

I’d love to invite you to join me in this special time of reflection by having a “heart to heart” with yourself. Who we are now is everything. How we respond in ourselves will make a defining difference to the outcomes we experience on the other side of the crisis.

“The empires of the future are empires of the mind” Winston Churchill

Do Your Routines Serve You?

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle

Take a look around the landscape of your “normal life”. Honestly evaluate how you’re going with managing the areas that are key to fulfilment and well-being. Boldly ask yourself if you’re happy with the state of your health, your relationships, your mindset and mood, your financial management, your business growth, and other areas that are important to you as a person.

The physical distance you need to keep right now might just be a blessing. It may well give you the space to conduct a lifestyle audit you’ve never had the opportunity to do before. Take advantage of the viewpoint you have right now to create some healthy new habits in your life. Match your intentions and ambitions with the little actions that will progressively create ease and flow across every area of your life.

Are You Getting Where You Want To Go?

“Long term success is a direct result of what you achieve every day. Goals provide your daily routine” Rick Pitino

For many business leaders, this lifestyle audit has been long overdue. The small things you do each day lead directly to the circumstances experienced by your family, your staff, and of course by you! If you’ve become stuck in a rut now is the time to acknowledge where you are and plan to turn the corner. The insights you uncover and plans you devise now in isolation may change the very future of your company.

Have the courage to think about how things actually run in your business. Will the way routine work is managed actually lead you to the achievement of your goals? Are your staff engaged and productive at work? Is everyone clear on exactly what they need to do, how it needs to be done, and why they are doing the work at all? Business success relies on clear vision being activated in tight workplace routines.

Do You Feel Free And Empowered?

“Freedom is people realising they are their own leader.” Diane Nash

I’ve never met a business owner who started their business because they wanted to work long hours and get stuck at work fixing other people’s mistakes. Every owner I know, plus all those in the research, says they are in business because they want to make a real difference. They want to be their own boss and enjoy freedoms in their lifestyle, their finances, and their relationships.

If you cannot confidently say that your daily routines at home and at work have created a lifestyle of freedom and empowerment for you and yours, it is time for a change. The entire world is in transition! You have the chance now to prepare for new outcomes. Set up new ways of working which liberate you from the burden of business growth. Develop systems which elevate your team and increase their performance at work. Create new boundaries for your life which lock away time for the things that matter most.

Now you can work in private to make a big difference in public. Now it is time to focus only on building a business that can make an impact that lasts.

 

Thinking About Identity In Times Of Change

4 MIN READ

If you’re anything like me you’ve been riding a personal and professional roller coaster lately. The world has been turned upside down, so it can be difficult to feel confident that you know which way is up. I have invested heavily in my self-care to continue making progress through this time. I’m dedicated to keeping my head above water by anchoring into the core values and beliefs that make me who I am. These never change … and if you commit to unearthing more of those treasures in yourself you can hone them and polish them up to a brilliant shine, even in seasons like this where the world is locked down. Especially in these seasons!

“Success is a journey, not a destination” Arthur Ashe

We’ve all heard the quotes. They become tired pretty quickly. It’s not that their truth doesn’t remain … it’s just that they get boring!

So now, I am going to brave the challenge of attempting to shed new light on this journey of Becoming that we’re all facing right now … Without going down the path of cliches and platitudes!  I’m hoping that the timing of my thoughts might just cut through the craziness of the world at the moment. Our perspective is everything right now.

“We are the hero of our own story.” Mary McCarthy

How you see changes what you see” Kerry Anne Nelson

Thought #1: The World Does Not Happen AT You

I’m betting I’m not the only one who has slipped into victimhood lately. “I don’t deserve this.” “This is not fair.”

Get ready … brace yourself … I’m about to sting you with a slap of reality.

Life does not owe you anything other than what you have.

The market has never promised to do you any favours. You are no more special than anyone else battling it out in the trenches of this global Lockdown. Your customers will not spend with you just because “they should”.

Ouch!

But let’s pause for a second … because this harsh reality actually has the power to make your experience of life itself truly authentic and completely invigorating if you can flip it around.  The switch comes when you change the underlying assumption here. Move away from disempowerment through to embrace the truth that you have everything you need to move forward.

Instead of looking at what has happened TO you over this past while, start looking for the things that have happened FOR you. What new opportunities exist right now that could not have happened if things had followed the old path of your life? You might have more time to yourself, increased flexibility with your work,  greater opportunities to create and build, or a sharper focus on the things that really matter in life. Get busy making the most of the gifts that have landed right at your feet! If you look for them, you will find them, without a doubt.

 

Thought #2: You’ve Only Really Had One Real Power

“There’s nothing I can do to make a difference here.” “I’m drowning here!”

You feel powerless to fix this situation, like we all do … but the absolute truth of the matter is that you do have the power to choose how you respond in any given moment, even this one … regardless of how overwhelming or pointy it may feel. In fact, it is the only power you’ve ever had … REALLY.

You might have tried to convince yourself that you were in control of your world and in charge of everything that happened in your life. Now life is proving that this is not true. It has never been true.

But here’s the rub. Having the chance to learn this, or remember it fresh in this season really is a gift. It’s possibly the most empowering, transformational lesson you can and will ever learn. You are powerful to choose.

Don’t get me wrong here. Despite your powerlessness to dictate what happens with other people, events and circumstances, your power to create significant change cannot be underestimated. It is with this human power that entire worlds have been transformed throughout history. The same power demonstrated by heroes such as Nelson Mandela, Edith Cowan, and Amelia Earhart have possessed … that power exists in you!

I can hear some of your objections right now … “But what about when She did this to me, or He said that?” “What about when THAT happened?”

The same applies. Even in the rare times when a person is overtly attacking you or seeking to undermine your happiness. Even when the world has been shut down to avoid a virus that millions have caught and hundreds of thousands have been killed by. Even when your government is telling you and everyone else to stay home, shut up shop and stay away from the people you love. You still have the power to choose your response.

The real question is, how will you choose to capitalise on the gifts that have been put right at your feet?

 

Thought #3: Growth Has Always Been Situational

I’m a big fan of personal development. I take a lot of pride and reward in being the person who reflects deeply and honestly about who and how I am in any given moment. I often marvel at how endless this process of reflection is for all of us. It literally never ends! While there is breath in your lungs there will always be something new to learn about yourself and others.

This lockdown period might feel like you’ve been sucked into a vortex of devastating loss. So it would be understandable that personal growth is not at the top of your priority list right now. Like a gigantic wave, you might have the impression that the world has dumped you facedown into the ocean floor. This is a shocking situation that came from nowhere.

Life itself is a lesson and every moment is a teacher. The only way any type of growth occurs is within a situation. No-one could ever have known how they would fare in the face of a global pandemic, because it has never happened before. None of us could have predicted how the world would change, or how they would deal with it, because it was unheard of! It has been quite a surreal turn of events, yes.

Nonetheless, being faced with this kind of upheaval can remind us again that growth always comes right in the heart of the circumstance. Your breaking point is your making point. What are you going to make of this?

If I was going to run with an old saying to wrap up my thoughts today, I would say this:

It’s time to rally your intentions, beliefs and personal capacity to rise to the challenge of making a fresh new batch of lemonade with the lemons you’ve been handed!

But I want to keep my promise to avoid cliche’s and platitudes, so I will simply sign off with a reminder that how you see really does determine what you see. Always.

 

10 Steps To Reclaim Your Business

4 MIN READ

Quite some years ago you started out in your business, brimming with positive expectations dreams that you were going to make come true. You were excited about what your big idea could lead you to, and your passion carried you through your first few years. You didn’t know what you didn’t know and this ignorance was bliss. You took big risks and giant strides into the future that you were intent on making.

Now you are tied to it like a concrete block. You’re working far too hard and you don’t have enough to show for it. Yes, you do have sales, cashflow, leads and a robust client base, but you feel like you’re dying under the workload of serving it all. The love you used to have for your work is slowly suffocating at the hands of endless admin, frantic jobs, an uncontrollable inbox and relentless customers that always seem to want more than you can give. Lately you have become increasingly tempted to get a haircut and a real job. You started this business to follow your passion, and now it is literally pushing you to the brink.

The passion you had for your business can be rekindled with a specific plan to get you back there

What Did I Want? – Re-ignite Passion

The first step to reclaiming what you feel that your business has stolen from you is to remember what you started it all for in the first place. Once upon a time you loved your core business offering and you wanted to tell the world about it. You were dedicated to making it work and you envisioned where it would take you. Reignite the passion you once had for this work. It’s still in there and it can be rekindled to give you the resurgence of ambition you need to make things better.

What Do I Want Now? – Goal

With your first love reignited, it’s time to be honest, and ask yourself what you really want now. Your blissful ignorance is long gone, and now you know that the journey of getting your life back will be epic. You’re not in the same starting position you were in back then, so take a look at your new landscape. What has changed? What remains? What are your ideal outcomes from this point forward. Clarify these to create a realistic new benchmark for yourself.

What Could It Become? – Vision

Exchanging those old naive ideals for more realistic goals will help lighten the load, but don’t go so far as to lose the entrepreneurial spirit of the starry eyed adventurer. As you conceive these new pathways forward, allow yourself to imagine wild outcomes. In the best case scenario, what might still be possible from here? How far could you reach? How powerful could your impact be? The limitless possibilities make this process all worth it. Keep stoking the fire of your wildest new dreams.

What If? – Benefits

With your head somewhere between your realistic goals and those entrepreneurial visions, connect yourself to the benefits of continuing the pursuit. How does this business still serve you, and what could you gain from making it stronger? Is it the income that drives you? The lifestyle for you and your family? The difference you make? The autonomy? Or other perks along the way? We all have different sources of ambition and reward, but tapping into what you get out of this business will keep you hungry for more.

What If I Don’t? – Motivation

Similarly, acknowledging the potential costs of not pushing through will help you stay on the front foot of your motivation. There’s nothing like measuring the opportunity cost to get us really going. It’s one thing to chase the promise of reward, but truly another to be propelled to action by realising that without this surge, you may very well put your business, your family, your financial security or even your sense of identity at risk. A healthy balance of “What If I Do?” and “What If I Don’t?” will keep you on the right track.

What Do I Have? – Inventory

Now that you have your head in the game it’s time to get down to business and take an audit of what you already have to get this show on the road. You have physical resources like computers, phones, cars, shopfronts, stock, and office equipment that can be put to use straight away to begin reclaiming your business. When you combine these resources with the people in your circle, your years of professional experience, and the natural strengths you bring to the table, you’ll see there’s a lot you can do to create change now.

What Do I Do? – Strategy

This evaluation process may have inspired some strokes of genius about moving forward. To create real change, these ideas need to become specific action steps. It’s not enough to write down your general direction or ideal outcome. Reclaiming your business can only be guaranteed when you have a step by step plan to follow. Ambiguity makes positive change fall victim to tiredness, confusion, dismay, frustration, or the next urgent crisis. Writing down every single step of the strategy puts this change into autopilot.

What Do I Need? – Resources

There will be some steps that you won’t be able to take without acquiring some new things. You might need to buy new equipment or upgrade what you have now. It might be as simple as installing new apps or software, or subscribing to a new service. You could enrol in a short course to expand your knowledge or do some online training … If you are really committed to making this new mission stick, you might invest in some new social connections, and dare I say it, redefine some of your less beneficial relationships.

What Do I Do Now? – Schedule

Now you have everything you need to reclaim your business … The only thing separating you from change is your planning. Your business will return to you when you turn your strategy into a schedule in your calendar. Timeframes, appointments and deadlines will let you draw a line in the sand. To keep you and your staff on the straight and narrow, document everything to make that autopilot work for you. Checklists, diagrams, instructions and procedures will take the gamble and guess work out of this transformation.

What Have I Achieved? – Evaluate

No transformation is complete without evidence … even if it were, how could you truly know that you made it? The most vital part of the business reclaim journey is to measure your progress. Your measurements will reflect your initial goals. Were you seeking more time? Revenue? Profit? Sales? Clients? The list of areas you could have targeted in your business reclaim is endless, but across every area is the need for data to prove your progress and inform future steps. Evaluation is the lifeblood of every healthy business, and when these processes become central to your operation, you’ll find that your business can never hold you hostage again.

A Message From Kerry

4 MIN READ

For the last couple of years I have been helping people to follow their passion by inspiring and motivating them with my talk and my social media posts, by coaching them, and by sharing my own unfolding story. It has been thoroughly enjoyable and I have been told frequently that I give people hope. This is an opportunity I will always be grateful for.

There has been a change coming though. Over the course of 2017, people have been indicating what they need to follow their passion by asking me this one question, again and again and again …

“How?”

“How do I follow my passion?”

I have come to realise that it’s one thing to KNOW your passion, but another thing entirely to know what you actually NEED TO DO to follow it and activate it in a transforming way, day to day. The penny dropped for me recently when I saw it clear as day. I know how I have followed my passion, and I can teach people how to follow theirs the same way.

I still help people to follow their passion, but now I teach them how I’ve done it myself. I create manuals for everything and then use these manuals to inform my daily activities. All of the steps in these manuals have managed my emails, my social media, my administrative work, accounting and superannuation, site management, event organisation, networking activities, speaking engagements, filing and data management, email campaigns, publishing my book, and all sorts of projects on the run. The steps in the manuals are turned into action by scheduling tasks in my calendar, setting reminders in my phone, and managing my work flow with project management software. The steps are customised. They are unique for what only I need in my business, and they document everything that I need to do to transform my personal passions into my actual dream life.

 

 

Kerry Anne Nelson Business Process Genius: "A Message From Kerry Blog" 0412 898 363

This year I have changed tack. Instead of simply telling people they can fly, now I show them how

These manuals also allow me to manage my team. Whether they are full time, part time, casual or volunteer support, each of them have their tasks clearly communicated in manuals just like these. It is the set and forget method that literally shoots me through my business growth journey faster than a speeding bullet. It is THE answer to the “How?” question that people keep asking me.

I am a born organiser with a highly strategic approach to bringing my passion to life. I have used these methods to do some amazing things … I still pinch myself some days when I stop to realise that it’s all true. Since May 2014 I have systemised my progress to:

  • manage all of the horrible jobs of my late husband’s passing
  • restructure the website business I used to share with him
  • establish pricing rules to increase the amount our clients spent on our website by 10%
  • rebuild warehouse processes of stock management, inventory control, order fulfilment, workflow
  • train new staff members from scratch in brand new business software and systems  
  • get that old business out of debt and sell it for a profit
  • establish myself as an inspiring speaker and social leader
  • write my book and publish it myself
  • open and manage an event venue called Our Place Melbourne in Camberwell
  • launch Melbourne Inner East Business in Heels branch  
  • launch several different programs and business building sessions
  • launch a business meetup group and attract strong support from members and sponsors alike
  • triple the connections across my social media networks in 6 months
  • create a full, comprehensive site management manual
  • train new on site staff and my remote assistant in different new systems, software and processes
  • mentor business clients through the creation of their own business building systems

I am a trained teacher with 8 years of classroom experience in primary, secondary, tertiary and special education settings. I have nearly 20 years of experience in business, having built businesses from scratch in service and retail industries across online settings as well as traditional bricks and mortar shopfronts. I love nothing more than to work alongside people to teach them how to empower themselves to build the structures they need for their own personal and professional growth.

Please message me today if you would like me to help you create a total business transformation. We are not talking about small tweaks or adjustments here. Together, we will conduct a complete overhaul. We will redefine how you do things to create entirely new routines, experiences and outcomes. When we do this, you will have choices that all stem from having more time. You might choose to add more team members, begin a new business project, or scale your business to new growth. You could choose to sell your business now, because you will have the support documents that you need to demonstrate its worth, and facilitate the handover to the new owners. You might simply choose to go home on time, reclaim your weekend, or even enjoy a long overdue holiday.  Your business will never be the same again.

Food for thought, right? What if it could be different? What if we could make it better, together? What if it worked? …

I know this works. It worked for me, and it will work for you.

Message me today to get started.

Not Everything We Touch Turns To Gold

Everything He Touched Turned To Gold

4 MIN READ

The only way Output Goals can be achieved is by setting and fulfilling Input Goals first. I keep learning that it’s true, but one of my earliest experiences with this lesson makes me smile every time I remember it.

Stepping Out Into The Wide Blue Yonder

Alec and I started out in business together as vacuum cleaner sales people. We then turned our work into a Godfrey’s franchise, which we changed again a few years later to open an appliance repair center. Soon after that, we took our work online, first selling vacuum spares on eBay, then opening our own website in 2004. We proudly called our online business ‘Nelson Vacuums’. This was a massive step into the unknown for us. We made it a little more manageable by buying a standardised “off the shelf” e-commerce store rather than building a website from scratch. It worked through a subscription which gave us empty website templates to populate with our logo, business blurb, images and product descriptions, and account details for payment. It was a fun toy that Alec loved playing with.

The Midas Touch

Alec always described himself as being like Uncle Scrooge. You know the Donald Duck character who used to love rolling around in monstrous stacks of gold coins? Alec had a Midas touch when it came to sales, and he loved the idea of rolling around in piles of money. He was the master of positivity and optimism, and honestly expected that everything he touched would turn to gold.

On the day he listed our first product on our brand new Nelson Vacuums website, he was like a kid in a candy store. Pure glee poured out of him. We’d not sold anything yet, but the POTENTIAL was there. That was all he needed to expect those golden outcomes he was so used to.

Waiting Game

When the listing was up, he waited in excited anticipation for our first sale. He got up, made a cuppa and came back to refresh the screen. Then he checked his emails for the notification that he was sure would come through any minute now. Then he refreshed again … and he waited some more. Then he did a test transaction to make sure it was all working properly, then he refreshed to check again. He switched back to his emails to check there again too … nothing yet, but there would be soon, without doubt!

This routine went on in 5 minute intervals for a couple of hours. Literally! Alec was absolutely convinced that with the website up and that one single product available for purchase, he would see our first sale come through fast. Super quick. Really, he expected that it would happen instantaneously. With every passing minute it became clear that this was not going to happen.

And The Heavens Opened

Well … this story ends that after that first little window, Alec got busy listing more products, and amazingly he did see our first sale come through by the end of the day. It was miraculous in so many ways. I think it shows just how young online retail was back then, and how little competition we had in our niche. The sales trickled in over the next few days, one at a time. Over the following weeks and months we continued to populate the website with more product listings which kept sales ticking along. More importantly we learned about how to succeed in online retail, and the more we learned the more we realised how naive we were in those early days.

The Penny Drops

The more we learned the more we realised that Alec’s early expectations had been absurd. We worked hard to optimise our website, create back links with blogs, guest posts, and you tube videos, and we embarked on our first ever Google Adwords campaign. We were dedicated to the mission of making this website successful, and we had set a goal that it would generate a small income by the year’s end.

Goal setting has to be about what we put in, before we measure what we take out. Alec’s outlook at the start was comparable to the person who weighs themselves, then runs around the block, then wonders why the scales haven’t changed on their return. Goal setting doesn’t work like this. You know it, and I know it, and yet still we continue to pursue aims that focus on output rather than input.

This is important in all areas of our lives, but understanding how this works in our business can make the defining difference to our progress. When we are setting any of our goals for growth we must do this in such a way that prioritises the actions we need to perform to achieve the goal, rather than simply ‘putting it out there’ and hoping that we make it somehow. Our driving goals must be for consistent daily action.

Output goals for increased revenue need input goals for more sales or a sustainable price rise. Output goals for more profits need input goals for better supplier deals, lower overheads, or greater sales. Output goals for more sales need input goals for more sales calls, better staff training, and possibly better products or services. The same approach goes for the productivity of our staff, expansion into new offerings, promoting events and special offers, and reducing our expenditure. All of our business goals must be anchored into what must be done to achieve them.

IN SHORT:

  1. Simply “putting your goals out there” is an ineffective success strategy
  2. Goals which measure output cannot drive progress as much as goals which measure input.
  3. Goals must be clearly defined and pursued with a specific daily action plan.

 

 

When Life Gives You Lemons

Why Do Unnecessary Obstacles Block My Business?

2 MIN READ

Growing a business is not a task for the faint hearted. Every day you face the problems of not having enough time, money, support, clients, sales, opportunity. There is too many appointments, bills, needy people, frustrating customers, unmoving constraints. As start ups we were filled with optimism, but this real life business caper is not what we signed up for. With a few business years under our belts we can get to feeling like change is never going to happen and growth is impossible. We start feeling the desperation of despair and hopelessness. But I have news for you about those obstacles you face …

"Why Do Unnecessary Obstacles Block My Business?" by Kerry Anne Nelson, The Happy Widow, Melbourne based professional speaker - kerry@kerryannenelson.com - 0412 898 363

When life gives you lemons, set up a global lemonade franchise. The more lemons the better.

There are no unnecessary obstacles. every roadblock you face is exactly what you require to grow. You need them all.

Personal Roadblocks in Business

You need the ones you have made yourself because you have old mindsets that must be broken through into transformation. Start setting and stretching personal limitations with identity.

Social Roadblocks in Business

You need the ones put there by other people because they give you the chance to learn how to build a business in a world that is inherently social. Start setting and stretching personal boundaries with people.

Financial Roadblocks in Business

You need financial obstacles to make you see what I learned from Zig Ziglar: The solution to financial problems is never more money. Start setting and stretching personal strategies with resources.

Structural Roadblocks in Business

You need challenges with your structures and admin because you need to realise that without efficient, well considered systems you do not have a business that can grow … and when it’s not growing it’s dying. Start setting and stretching personal routines with time.

I have grown through seasons of hardship, challenge and trial. I have conquered through every one because I chose to see all of it as an opportunity for growth. It’s a lemons to lemonade mindset that will stop you finding reasons to stop and start you seeing opportunities to go. This blog “How You See Changes What You See” highlights my attitude best, so take a read.

There is so much you CAN do. Those challenges you call road blocks have actually built you the stage for you to grace the world with your most spectacular performance. There are no unnecessary obstacles. If you need help making a plan, this is what I do best. Contact me today to get started.

Why We Must Slow Down To Accelerate

4 MIN READ

Our western culture is too fast. We are too rash, too reactionary, too impatient, and too impulsive. We need everything yesterday. We demand everything now, and we want everything instantaneously. For a culture that is stricken by crisis across all areas of our mental health, physical wellness and personal relationships, our “rushing blur” lifestyle is a recipe for disaster. This is bad for everyone, but for small business owners, this microwave lifestyle creates three nasty problems:

Sales versus Cashflow

Trying to build a business on the strength of individual transactions looks very different to establishing healthy, sustainable cashflow operation. When our business works by chasing after the next big deal, we exchange the refreshing certainty of a surging income stream for the dangers of hot water. One day, that essential sale will not come, and that day will be followed by another, and then another. That quiet spell will hit us like a ten-year drought. We’ll find ourselves gasping for relief from unpaid supplier invoices and bills that we simply can’t afford. It will sap the life right out of us.

Chasing sales is a mugs game. I’ve had the stressful phone calls from debtors which leave you choking on payment plans that you’re not sure you can keep, as you splutter through yet another embarrassing apology. I know firsthand the anxiety of being desperate for the cash, when each sale that comes in is a very welcome sweetener to a very bitter situation. It’s very easy to become hooked on the pursuit of the sale and addicted to the thrill of the transaction.

Every business needs money coming through the till in one way or another, but when our entire operation hangs on the balance of each new deal, we are in trouble. Just because the bubble hasn’t burst yet, doesn’t mean it won’t. It’s only a matter of time.

Slow Down To Accelerate business Growth Kerry Anne Nelson

We need systems to turn our plans into cashflow

Ideas versus Plans

When our business is in the grips of our microwave mindset we jump at our first thought and try to sell it to someone instead of nurturing that seed of an idea through until it grows into a strong, sustainable plan. We humans have at least 70, 000 thoughts every single day, but 95% of these thoughts are ones we’ve already had before. We can’t possibly expect to build a strong, robust business that grows from strength to strength if we don’t give time to developing fresh, thoughtful, well considered plans for survival and then growth.

I’m a Doer. I’m naturally a go-getter and an action-taker and I have a million creative ideas that all feel like a stroke of genius the moment they hit my neurological synapse! When I talk, I talk fast and when I work, I am a blur. My fingers move across my keyboard with the speed of a thousand gazelles 😉

But in business, this tendency towards fast action is not always an asset. Indeed, experience has taught me that it can be my most costly liability. Spend hours, days, weeks, months and even years pouring yourself not into building growth, but into building systems for growth. The best investment we can make into our business is well-structured time to imagine, explore, research, document, structure and plan.

Jobs versus Systems

When jobs are done on impulse rather than being slotted into a workflow routine, we exchange the control of our business for a wild animal that ends up controlling us. Studies show that only 2% of us are good at multi tasking (Konnikova, 2014) , which explains why 40% of workplace productivity is lost to transitions. Random jobs do not a productive workplace make. We need tight systems to drive our business to its fullest potential.

Losing my husband was one of the most devastating events of my life. Aside from the personal loss though, was the business crisis I faced. My retail website was in debt, with no systems for stock control, order fulfilment, or workflow management. Despite turning over a million dollars annually with hundreds of weekly orders being processed through our warehouse, we’d been a small business with largely manual processes for our core operations. My survival after my husband died depended on implementing systems to make the most of the resources I did have. Within five weeks I had conducted a stocktake, installed inventory management software, and commenced the mammoth task of organising warehouse locations for every single line we carried. We streamlined our pick-pack process and used sales data to inform the stock we carried. Yes, this took work, but I knew that this short term investment would result in long term gain. I worked 16 hour days for six months straight, but by the end of 2014 had systemised every single job so that I could hand all of our warehouse operations over to a third party order fulfilment company. I sent my two new team members to work from home with voip phones, skype and Google drive. I sold the business 12 months after that. I was free!

From the moment we rise until the moment we retire, the jobs are there. Calling, hounding, screaming, rushing relentlessly. Like a woman’s work, the jobs in business are never done, and if we are not careful they will get the better of us. This might sound like where you are right now. Do not despair! You can clear the bottle neck of your business by exchanging sales for growing cashflow, by turning ideas into plans, and by creating systems for all of the jobs to work together like a well oiled productivity machine.

I Can Help

If you have been working hard to accelerate and now you see that you need to slow down and systemise, I would love to help. If you would like support with taking the first steps please Contact Me Here to learn more about what you can do to reclaim your time and reignite the passion you have for your business.