Why We Must Slow Down To Accelerate

Our western culture is too fast. We are too rash, too reactionary, too impatient, and too impulsive. We need everything yesterday. We demand everything now, and we want everything instantaneously. For a culture that is stricken by crisis across all areas of our mental health, physical wellness and personal relationships, our “rushing blur” lifestyle is a recipe for disaster. This is bad for everyone, but for small business owners, this microwave lifestyle creates three nasty problems:

Sales versus Cashflow

Trying to build a business on the strength of individual transactions looks very different to establishing healthy, sustainable cashflow operation. When our business works by chasing after the next big deal, we exchange the refreshing certainty of a surging income stream for the dangers of hot water. One day, that essential sale will not come, and that day will be followed by another, and then another. That quiet spell will hit us like a ten year drought. We’ll find ourselves gasping for relief from unpaid supplier invoices and bills that we simply can’t afford. It will sap the life right out of us.

Chasing sales is a mugs game. I’ve had the stressful phone calls from debtors which leave you choking on payment plans that you’re not sure you can keep, as you splutter through yet another embarrassing apology. I know firsthand the anxiety of being desperate for the cash, when each sale that comes in is a very welcome sweetener to a very bitter situation. It’s very easy to become hooked on the pursuit of the sale and addicted to the thrill of the transaction.

Every business needs money coming through the till in one way or another, but when our entire operation hangs on the balance of each new deal, we are in trouble. Just because the bubble hasn’t burst yet, doesn’t mean it won’t. It’s only a matter of time.

Slow Down To Accelerate business Growth Kerry Anne Nelson

We need systems to turn our plans into cashflow

Ideas versus Plans

When our business is in the grips of our microwave mindset we jump at our first thought and try to sell it to someone instead of nurturing that seed of an idea through until it grows into a strong, sustainable plan. We humans have at least 70, 000 thoughts every single day, but 95% of these thoughts are ones we have had before. We can’t possibly expect to build a strong, robust business that grows from strength to strength if we don’t give time to developing fresh, thoughtful, well considered plans for survival and then growth.

I’m a Doer. I’m naturally a go-getter and an action-taker and I have a million creative ideas that all feel like a stroke of genius the moment they hit my neurological synapse! When I talk, I talk fast and when I work, I am a blur. My fingers move across my keyboard with the speed of a thousand gazelles 😉

But in business, this tendency towards fast action is not an asset. Indeed, experience has taught me that it can be my most costly liability. Spend hours, days, weeks, months and even years pouring yourself not into building growth, but into building systems for growth. The best investment we can make into our business is well-structured time to imagine, explore, research, document, structure and plan.

Jobs versus Systems

When jobs are done on impulse rather than being slotted into a workflow routine, we exchange the control of our business for a wild animal that ends up controlling us. Studies show that only 2% of us are good at multi tasking (Konnikova, 2014) , which explains why 40% of workplace productivity is lost to transitions. Random jobs do not a productive workplace make. We need tight systems to drive our business to its fullest potential.

Losing my husband was one of the most devastating events of my life. Aside from the personal loss though, was the business crisis I faced. My retail website was in debt, with no systems for stock control, order fulfilment, or workflow management. Despite turning over a million dollars annually with hundreds of weekly orders being processed through our warehouse, we’d been a small business with largely manual processes for our core operations. My survival after my husband died depended on implementing systems to make the most of the resources I did have. Within five weeks I had conducted a stocktake, installed inventory management software, and commenced the mammoth task of organising warehouse locations for every single line we carried. We streamlined our pick-pack process and used sales data to inform the stock we carried. Yes, this took work, but I knew that this short term investment would result in long term gain. I worked 16 hour days for six months straight, but by the end of 2014 had systemised every single job so that I could hand all of our warehouse operations over to a third party order fulfilment company. I sent my two new team members to work from home with voip phones, skype and Google drive. I sold the business 12 months after that. I was free!

From the moment we rise until the moment we retire, the jobs are there. Calling, hounding, screaming, rushing relentlessly. Like a woman’s work, the jobs in business are never done, and if we are not careful they will get the better of us. This might sound like where you are right now. Do not despair! You can clear the bottle neck of your business by exchanging sales for growing cashflow, by turning ideas into plans, and by creating systems for all of the jobs to work together like a well oiled productivity machine.

I Can Help

If you have been working hard to accelerate and now you see that you need to slow down and systemise, I would love to help. If you would like support with taking the first steps please Contact Me Here to learn more about what you can do to reclaim your time and reignite the passion you have for your business.