This afternoon I did something I never do. I bailed on an event. I wasn’t speaking at the event (to bail on a speaking gig is unimaginable). I was a paying attendee at a one day conference for young entrepreneurs who want to maximise their opportunities for success. Sounds like me, right? So I went. And by 4:00pm I’d had enough.
The day started out perfectly. Gary Vaynerchuk live via hologram! Cool or what? It was one of the best talks I’ve ever heard. Love Love Loved every bit of it!
But … this was followed by a speaker who pushed her high end finance program from a platform of fear. She sold her services from the stage, inviting every one to ask themselves one question: “Would your assets be safe if the worst case scenario actually happened to you?”
It was an interesting talk, but as she steered us around the corner from engaged to fearful, I felt a little twinge of resistance flicker in my belly. I watched a line of people file to the back to sign away their thousands of dollars. They wanted to buy themselves out of fear and into a feeling of safety. And I was concerned.
Then the next speaker brought their highly entertaining presentation to us, proudly boasting how he could make $20K in a single trade on the stock market. It was a thrilling talk, with the glitz and glamour of high finances, sharp shooters and fast tracks drawing us all in. And then he too went on to hard sell his 12 month program with the promise that he would teach you how to turn your big bucks into even bigger bucks. He sold his wares by replacing your insecurity with his confidence. He would lead his new clients away from being played by the system, to a point where they could play that system themselves for their own gain.
The day went on. We wrote down some inspiring quotes. We ate overpriced packaged food. We sat in uncomfortable chairs. We tried hard to remain positive about the day’s program. But we hit a wall.
The last straw for us was in the closing tactics of the last speaker. His knowledge of how to make money through buying and selling gold and silver was truly jaw dropping. Again, his talk had an air of ‘The Lifestyle of the Rich and Famous’. He too brought a hard nosed sales pitch that would put any door to door vacuum cleaner salesman to shame. He solved the audience’s problem of poverty with fast, easy riches. He literally has three silver thrones and one made of gold. This man has the Midas touch.
The pitch didn’t end with the lucky winner of the discounted offer, or the people who remained standing only if they were committed to the program. This pitch went hard core evangelist. He actually set a timer to create urgency. Attendees had only ten minutes to rush to the back of the room, and sign away tens of thousands of dollars so that they too could learn how to live this glittering gold and silver lifestyle. And those who didn’t? Well they were labelled as those who lacked commitment. Who didn’t take action. Fence sitters. Procrastinators. They … no … WE … we were found guilty of being sub-standard entrepreneurs.
And in the car we had a rigorous discussion about the importance of establishing crystal clear insight into your identity, your mission, and your plan.
Identity: When you know who you are, and you like that person, you stand tall, and you need nothing to validate you or your choices. You don’t need to hold hands with someone to make you feel important or powerful. You already know you are.
Mission: When you are set on your purpose, nothing can deviate you from this, because it is a passion that drives you through every single day. You don’t need to follow the lead of any wolf in sheep’s clothing, regardless of how influential or successful they might seem. Because you already know where you are headed.
Plan: When you have established a strategic plan that steps you through, you activate your mission with daily progress. It is impossible to steer you off your course. You know that all roads lead to Rome, even if they are bumpy or take sharp unexpected turns. You find fulfilment and opportunity in every step of the journey.
Clarity trumps fear, confusion, guilt, insecurity, and distraction. Only then will you be truly free of the risk of others throwing you off course. To have this clarity in these three pillars of your life is to have a freedom that simply can’t be stopped.