Choosing what to offer in business is often one of the biggest strategic challenges business owners face.
Over the years you’ve probably tried lots of different ways to take your services to market. It’s likely you have developed plenty of different packages and taken on a multitude of different projects or clients to keep the cash flowing in the right direction. That flexible responsiveness is essential in the early years of your business when you are testing the market to see what works. It will also be essential to your ongoing success as market needs and available technologies continue to change and improve. But when you’re working to bring the best out in your remote team, there’s a need for restraint.
A business without a clearly defined focus on what they offer and how they deliver it simply can’t grow. If you’re chopping and changing on a whim your business is reactionary, impulsive and directionless. A business like that waters down their reputation and confuses the message they take to market. You can’t experience the big growth you want if people are confused about what you do.
It’s also impossible to manage the operations of a business that keeps changing or has too many different tasks going on. If you expect your remote team to be able to work with confidence and independence, you will strategically eliminate all the noisy, frantic, unnecessary tasks from their days and give them clear and specific boundaries about what they need to do and how they need to do it.
To be plain:
One of the best things you can do for your business is to reduce how much is being done, and simplify how those things are done. Five of the best ways to do this:
1. Work with a coach to clarify your core message and refine your offerings
2. Stop delivering packages that don’t make you real money
3. Limit the amount of time you work to dramatically highlight your real business priorities
4. Use a process map to cut out the inefficiencies that waste time and money
5. Get clever with automations to eliminate repetitive tasks
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