Many of us who are business owners have also been parents, nurturing our newborn from the moment they take their first breath, then supporting them for as long as we can through to adult maturity. Our work in growing our small business is very much like the journey we take with raising our children. From the early stages of conception through to the powerful strides of maturity, our businesses depend on us to craft a safe pathway for expansion through to the fulfillment of the their potential.
The birth of our business is like the birth of our bouncing first baby. With delight we watch this bundle of joy draw its first breath and we are filled with blissful, naive wonder. Yes, it is a living thing, but no, it cannot function at all on its own. The business name is registered, the logo designed, domain bought, and business cards printed, but this brand new business does nothing without our involvement. Every single part of this life must be nurtured, nourished, supervised and attended to. This newborn business relies totally on us providing everything it needs to survive this highly vulnerable stage. We work around the clock to sustain the business, and it is so young that it is nowhere near able to sustain us. This is our calling. This is our mission. We intend to give it our all.
From first days of our baby business being born we work hard to provide the nourishment that the business needs to grow. We develop our pricing plan, business offerings, sales and marketing strategy, and our oh-so-necessary social media profiles. In these first months it is vital we invest heavily into developing the structures that will sustain the business as it grows. There was a time when you didn’t know what you didn’t know, but now the writing is clearly on the wall.
As you gain more clients you will need more efficient systems of customer service to deliver your offering, earn client referrals and testimonials, and have them coming back for more. Increased trade will have you performing more transactions so you will have to develop effective record keeping strategies and gather business data to track your performance. And as you encounter increasing administration needs you must establish routines which keep work flowing productively and without bottlenecks. You will need to take great care that your business growth does not push your expenses beyond what you can afford, or you will face the heartbreaking demise of your business before you ever really began.
At this point the bubble has burst and you start to question that commitment you made to give it your all. But still, you press on. This is your passion.
If you have done the work of building your early business systems your bundle of joy will continue to grow and expand. It is a relief to see that things aren’t quite so desperate as they were before. You might even squeal in excited amazement as you watch your business take its first steps towards independence. The first automated sale. The first staff member. The first repeat customer. The first profitable year. The first real weekend off! These first years in business can go as slowly or as quickly as you can plan for. The better the systems, the faster the progress towards maturity, and the more your growing business has in it’s backpack to get itself through the day.
With our business continuing to hum along on the strength of our systems we reach a time where life gets easier. The taxi runs of adolescence are not quite as demanding as the infant’s mid-night feeds or early morning teething problems we once faced. But when the adolescent business has a moment, oh boy, do we feel it!
We have come to expect that our business doesn’t need us quite the way it used to, and there is liberty in that for all of us. Your staff know what to do, how to do it, and when they have done it well. Your automations run along as smooth as silk, maintaining your records, facilitating sales, delivering your offering, and boosting your advertising and marketing for you.
And then the adolescent hissy fit hits! Your system crashes. Your staff get sick. Your ads don’t work. Your shop is flooded. You miss your sales targets. Your expenses go up without your say so. And you reel…
And then, you recover. You strengthen your position and give your growing business more of what it needs. New approaches. Responsive wisdom. Adult leadership. You nurture your adolescent business through to maturity.
This journey continues on for years. Each of us have different ideals which guide our business aims. If we’ve done the job of raising our business well, we’ll increasingly see the fulfilment of these pursuits. Our operations will be robust, resilient and responsive to change because we will have developed the people and the systems to sustain this business health. A business that is strong with stability, alive with vitality, and far reaching with its impact will become this because the business owner set out to build the systems that would grow something bigger than themselves.
Would you join me on your own fast track to running this type of business? My mission is to stretch daily beyond my current capacity into driving an operation greater than I am, and to take as many people as I can with me. I can see the mountaintop from here. I can feel the breeze on my skin and the sun shining on my face. It is alive and real in my mind’s eye, and I bring it to fruition every day in my relentless dedication to building systems for growth. I will have a mature business which offers new possibilities for the future for my staff, clients and partners.