A Message From Kerry

For the last couple of years I have been helping people to follow their passion by inspiring and motivating them with my talk and my social media posts, by coaching them, and by sharing my own unfolding story. It has been thoroughly enjoyable and I have been told frequently that I give people hope. This is an opportunity I will always be grateful for.

There has been a change coming though. Over the course of 2017, people have been indicating what they need to follow their passion by asking me this one question, again and again and again …

“How?”

“How do I follow my passion?”

I have come to realise that it’s one thing to KNOW your passion, but another thing entirely to know what you actually NEED TO DO to follow it and activate it in a transforming way, day to day. The penny dropped for me recently when I saw it clear as day. I know how I have followed my passion, and I can teach people how to follow theirs the same way.

I still help people to follow their passion, but now I teach them how I’ve done it myself. I create manuals for everything and then use these manuals to inform my daily activities. All of the steps in these manuals have managed my emails, my social media, my administrative work, accounting and superannuation, site management, event organisation, networking activities, speaking engagements, filing and data management, email campaigns, publishing my book, and all sorts of projects on the run. The steps in the manuals are turned into action by scheduling tasks in my calendar, setting reminders in my phone, and managing my work flow with project management software. The steps are customised. They are unique for what only I need in my business, and they document everything that I need to do to transform my personal passions into my actual dream life.

 

 

Kerry Anne Nelson Business Process Genius: "A Message From Kerry Blog" 0412 898 363

This year I have changed tack. Instead of simply telling people they can fly, now I show them how

These manuals also allow me to manage my team. Whether they are full time, part time, casual or volunteer support, each of them have their tasks clearly communicated in manuals just like these. It is the set and forget method that literally shoots me through my business growth journey faster than a speeding bullet. It is THE answer to the “How?” question that people keep asking me.

I am a born organiser with a highly strategic approach to bringing my passion to life. I have used these methods to do some amazing things … I still pinch myself some days when I stop to realise that it’s all true. Since May 2014 I have systemised my progress to:

  • manage all of the horrible jobs of my late husband’s passing
  • restructure the website business I used to share with him
  • establish pricing rules to increase the amount our clients spent on our website by 10%
  • rebuild warehouse processes of stock management, inventory control, order fulfilment, workflow
  • train new staff members from scratch in brand new business software and systems  
  • get that old business out of debt and sell it for a profit
  • establish myself as an inspiring speaker and social leader
  • write my book and publish it myself
  • open and manage an event venue called Our Place Melbourne in Camberwell
  • launch Melbourne Inner East Business in Heels branch  
  • launch several different programs and business building sessions
  • launch a business meetup group and attract strong support from members and sponsors alike
  • triple the connections across my social media networks in 6 months
  • create a full, comprehensive site management manual
  • train new on site staff and my remote assistant in different new systems, software and processes
  • mentor business clients through the creation of their own business building systems

I am a trained teacher with 8 years of classroom experience in primary, secondary, tertiary and special education settings. I have nearly 20 years of experience in business, having built businesses from scratch in service and retail industries across online settings as well as traditional bricks and mortar shopfronts. I love nothing more than to work alongside people to teach them how to empower themselves to build the structures they need for their own personal and professional growth.

Please message me today if you would like me to help you create a total business transformation. We are not talking about small tweaks or adjustments here. Together, we will conduct a complete overhaul. We will redefine how you do things to create entirely new routines, experiences and outcomes. When we do this, you will have choices that all stem from having more time. You might choose to add more team members, begin a new business project, or scale your business to new growth. You could choose to sell your business now, because you will have the support documents that you need to demonstrate its worth, and facilitate the handover to the new owners. You might simply choose to go home on time, reclaim your weekend, or even enjoy a long overdue holiday.  Your business will never be the same again.

Food for thought, right? What if it could be different? What if we could make it better, together? What if it worked? …

I know this works. It worked for me, and it will work for you.

Message me today to get started.

Not Everything We Touch Turns To Gold

Everything He Touched Turned To Gold

The only way Output Goals can be achieved is by setting and fulfilling Input Goals first. I keep learning that it’s true, but one of my earliest experiences with this lesson makes me smile every time I remember it.

Stepping Out Into The Wide Blue Yonder

Alec and I started out in business together as vacuum cleaner sales people. We then turned our work into a Godfrey’s franchise, which we changed again a few years later to open an appliance repair center. Soon after that, we took our work online, first selling vacuum spares on eBay, then opening our own website in 2004. We proudly called our online business ‘Nelson Vacuums’. This was a massive step into the unknown for us. We made it a little more manageable by buying a standardised “off the shelf” e-commerce store rather than building a website from scratch. It worked through a subscription which gave us empty website templates to populate with our logo, business blurb, images and product descriptions, and account details for payment. It was a fun toy that Alec loved playing with.

The Midas Touch

Alec always described himself as being like Uncle Scrooge. You know the Donald Duck character who used to love rolling around in monstrous stacks of gold coins? Alec had a Midas touch when it came to sales, and he loved the idea of rolling around in piles of money. He was the master of positivity and optimism, and honestly expected that everything he touched would turn to gold.

On the day he listed our first product on our brand new Nelson Vacuums website, he was like a kid in a candy store. Pure glee poured out of him. We’d not sold anything yet, but the POTENTIAL was there. That was all he needed to expect those golden outcomes he was so used to.

Waiting Game

When the listing was up, he waited in excited anticipation for our first sale. He got up, made a cuppa and came back to refresh the screen. Then he checked his emails for the notification that he was sure would come through any minute now. Then he refreshed again … and he waited some more. Then he did a test transaction to make sure it was all working properly, then he refreshed to check again. He switched back to his emails to check there again too … nothing yet, but there would be soon, without doubt!

This routine went on in 5 minute intervals for a couple of hours. Literally! Alec was absolutely convinced that with the website up and that one single product available for purchase, he would see our first sale come through fast. Super quick. Really, he expected that it would happen instantaneously. With every passing minute it became clear that this was not going to happen.

And The Heavens Opened

Well … this story ends that after that first little window, Alec got busy listing more products, and amazingly he did see our first sale come through by the end of the day. It was miraculous in so many ways. I think it shows just how young online retail was back then, and how little competition we had in our niche. The sales trickled in over the next few days, one at a time. Over the following weeks and months we continued to populate the website with more product listings which kept sales ticking along. More importantly we learned about how to succeed in online retail, and the more we learned the more we realised how naive we were in those early days.

The Penny Drops

The more we learned the more we realised that Alec’s early expectations had been absurd. We worked hard to optimise our website, create back links with blogs, guest posts, and you tube videos, and we embarked on our first ever Google Adwords campaign. We were dedicated to the mission of making this website successful, and we had set a goal that it would generate a small income by the year’s end.

Goal setting has to be about what we put in, before we measure what we take out. Alec’s outlook at the start was comparable to the person who weighs themselves, then runs around the block, then wonders why the scales haven’t changed on their return. Goal setting doesn’t work like this. You know it, and I know it, and yet still we continue to pursue aims that focus on output rather than input.

This is important in all areas of our lives, but understanding how this works in our business can make the defining difference to our progress. When we are setting any of our goals for growth we must do this in such a way that prioritises the actions we need to perform to achieve the goal, rather than simply ‘putting it out there’ and hoping that we make it somehow. Our driving goals must be for consistent daily action.

Output goals for increased revenue need input goals for more sales or a sustainable price rise. Output goals for more profits need input goals for better supplier deals, lower overheads, or greater sales. Output goals for more sales need input goals for more sales calls, better staff training, and possibly better products or services. The same approach goes for the productivity of our staff, expansion into new offerings, promoting events and special offers, and reducing our expenditure. All of our business goals must be anchored into what must be done to achieve them.

IN SHORT:

  1. Simply “putting your goals out there” is an ineffective success strategy
  2. Goals which measure output cannot drive progress as much as goals which measure input.
  3. Goals must be clearly defined and pursued with a specific daily action plan.